Online marketing gains momentum as it offers cost-effective and efficient solutions for promoting products and services. In order to entice a vast audience, a web promotion company can offer 360-degree content marketing solutions to the companies. The blog discusses benefits of such solutions.
Nowadays, companies prefer online marketing methods in order to cope with increased competition and changing business requirements.
Online or web marketing methods largely depend on unique, informative, and interactive content. Content-rich article or a blog is part and parcel of every website. These days, every web promotion company offers effective content marketing solutions for effective online marketing campaign. Following facts show the current trend about content marketing:
- More than 77% of an online audience reads blogs
- About 64% of marketers have a dedicated budget for content marketing
- More than 52% of marketers want to devote their 2015 marketing budget to content
- Almost 93% of B2B marketers use content marketing
Let’s go through the points that indicate the importance of such solutions for the companies:
- Facilitate two-way conversation: An interactive content open the doors of two-way conversation with customers. Companies can get feedback from the customers, and start a real-time conversation with them through such engaging content.
- Educate the customers: Content is not all about promoting the products; it is about educating customers as well. An informative and engaging content serve both the purposes.
- Establish CEO as a thoughtful leader: Content marketing solutions establish a new image of the respective company’s CEO as a thoughtful leader. Such image helps companies increase sales figures, and eventually they get sustained business growth.
- Increase credibility and establish brand image: Such solutions increase credibility of the respective companies and enable them to establish a brand image.
- Influence purchasing behavior: With increased credibility, companies can readily influence the purchasing behavior of their customers. Customers willingly buy products from the companies they trust on.
- Drive referral traffic: Content-rich blogs and articles have Backlinks, and they are capable of driving referral traffic from other websites.
- Enhance the visibility of website: With relevant keywords and engaging content, articles or blogs can draw attention of search engines like Google and Bing. In a way, they can help company websites to get higher web rankings and enhance their visibility.
- Gives a competitive edge: Such marketing solutions mainly depend on intellectual properties; therefore, competitors cannot copy them. Therefore, companies can readily stand out from the crowd.
- Enable companies to engage customers: Such solutions offer a personal touch to customers and engage them. They help companies to build long-term relationships with their customers.
- Generate more leads at lower costs: According to HubSpot, small businesses that use content marketing can generate fifty-five percent more website leads at a sixty-two percent less cost, when the same acquired through paid advertisements.
That’s not all. Content marketing solutions offer many other business benefits. They are inevitable for effective online marketing campaign. Companies can gain all the benefits of such solutions by taking services from a quality web promotion company.
247Webpromotions is a web promotion company that offers the best-in-class content marketing solutions.
247Webpromotions is a web promotion company that offers the best-in-class content marketing solutions.
