Seven Points To Show The Importance Of Content Marketing Solutions

These days, it is inevitable for the companies across the world to take help of a web promotion company for making their online marketing campaign successful through various strategies. The blog discusses the importance of content marketing solutions as one of those strategies.

Sales of any product depend on convincing power of the sales team. When it comes to online marketing, enterprises require fresh and engaging content to entice people as well as existing customers. There, content marketing plays a crucial role.

Any web promotion company offers such service these days along with services related to SEO and SMO. Even if content marketing is not the only factor to ensure success of an online marketing campaign, we can say that it is one of the most decisive and important factors. Content include all the tools of online marketing like search engines, social media, newsletters and PR. Following are the points that show the importance of content marketing solutions: 

1. Difficult to beat: They promote selling indirectly, so competitors cannot overcome them. In addition, they rely more on intellect and talent. For this reason, competitors cannot compete with them.

2. Enticing people: They help enterprises with useful and informative content, which draws attention of people worldwide. Out of all the interested people, enterprises likely to get many prospective clients.

3. Give an edge: They give an edge to the enterprises. People prefer messages with enlightening and entertaining content as compared to unsolicited sales message with improper content. A survey says that messages with rich content drive more attention than the same with improper and incorrect content. 

4. Engaging people: Such solutions engage people, and they spend more time on a particular website. People also come to a particular website in expectation of interesting and shareable content, which eventually builds the brand recognition and loyalty for the enterprises. 

5. Increase sales: With the proper driving forces and CTA (Call-To-Action), such solutions increase traffic on a site, which eventually converts into increased sales figures. One more advantage of such solutions is that people don’t buy any product forcefully, but they do so willingly under the influence of rich content. 

6. Regular update: Such solutions enable websites to update regularly with high quality relevant content. It has a direct and positive effect on search rankings. Google and other search engines continuously search for the most shared and viral content.

7. Cost-effective: Such solutions are the most cost-effective than other online and traditional marketing solutions. With fewer budgets, entrepreneurs can establish their position on the web.

That’s not all. As social media act as a double-edged sword, enterprises across the world have to take help of content marketing solutions either for establishing or improving their image on the web.

247webpromotions is a leading web promotion company that offers the best-in-class content marketing solutions.

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Hire social media expert and boost sales figures

These days, companies can promote their products effectively through social media channels. Social media consultants enable companies to run an active and efficient online marketing campaign. Companies can hire dedicated social media expert also for the same. The blog discusses their role.

Social media channels have very high penetration among people across the world. Thanks to the mobile revolution, people can connect with each other through smartphones on the move. Billions of smartphone users prefer to use Facebook, Twitter, etc. channels on the phones and that trend provides a new platform for companies for promoting their products.

Getting penetration among mobile devices and reach a vast audience are the two sides of a same coin. Along with mobile business apps, companies require support of the social platforms like Facebook, Twitter, etc. these days. There, social media expert play a vital role. Before we discuss their role in boosting sales figures of companies, let’s go through some interesting stats:

• More than 72% of all the internet users are now active on Facebook, Twitter, etc. channels
• US citizens spend 16 minutes per hour on the Facebook
• More than 71% of users access Facebook, Twitter, etc. from a smartphone
• Google+ is growing at 33% per annum.

The facts mentioned above are sufficient to indicate the importance of social media. Companies can obtain the services of an expert in order to leverage all the benefits of that platform.

Let’s talk about the role of social media consultants for promoting business:

• Create a campaign: They study the current market trend and on that basis, create an effective marketing campaign
• Review the impact: They continuously monitor the campaign and provide periodic review of the impact to the respective companies
• Advice and action: On the basis of analysis through innovative tools and techniques, they give real-time advice and take prompt action for advancing the campaign in the right direction
• Consultancy services: They offer consultancy services and end-to-end solutions
• SMO techniques: They execute appropriate SMO techniques for better promotion of the products
• Develop a profile: They develop a company profile on the basis of the nature of the business and other relevant aspects
• Brand identity: They give the new identity to any brand or a company through proper execution of marketing tactics
• Proper communication: They enable entrepreneurs to communicate effectively with prospective and existing customers and help them get satisfied and loyal customers
• Brand recognition: They take care of promoting products on every popular channel in such a way that they get brand recognition
• Competitive edge through technology: They enable companies to leverage the benefits of the latest technology for promoting their products and provide a competitive edge

That’s not all. Such consultants have numerous roles to play for making online marketing campaign successful. Companies can also leverage the benefits of such a cost-effective online marketing method by hiring a dedicated social media expert and experience boost in sales figures.

247Webpromotions.com has a pool of talented social media experts. Companies can hire social media consultant for achieving optimal results of their marketing campaign.

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Five Reasons You Should Consider Taking Mobile App Marketing Services

Nowadays, it is difficult for app developers and publishers reaching billions of smartphone users as the number of apps surges in the app stores. Mobile app marketing is one of the very crucial marketing strategies for companies and app publishers. The blog discusses an importance of mobile app marketing services.

The Internet witnesses a paradigm shift in terms of access from PCs to smartphones. Following are the interesting facts regarding smartphone penetration in the world:

• In the US alone, there are 271 million mobile subscribers
• Cell phones are 5 times more in numbers than PCs in the world
• 91% of adults keep their smartphones within their reach on 24/7 basis
• Out of more than 6.5 billion people, 4 billion use smartphones

As companies want to reach a huge audience of smartphone and tablet users, they opt for either mobile sites or apps. But then, mobile apps have a proven track record in engaging and enticing people worldwide, and, hence, it is more beneficial for companies to come forward with an app.

Mobile apps can serve two primary business objectives:

• They can gain brand recognition and loyalty and provide a solid platform for promoting products or services
• They can generate revenue through in-app purchase, ads of sponsors, etc.

In short, they can serve important purposes of companies and app publishers. But then, in the flood of both commercial and business apps, it is difficult to make apps popular.  As app stores witness surge in the number of apps, companies require proper marketing of mobile apps. There, an app store optimization (ASO) and app store keyword management concepts have vital roles to play.

Following are the reasons why companies require mobile app marketing services:

1. Retention of customers: At times, people delete an app after using it once or twice even if it has innovative and interactive features. As per a survey, 90% of the people are gone within six months after downloading an app. Such services help companies retain both prospective and existing customers through marketing strategies.
2. Advantage of technological advancement: In terms of analysis of an app marketing campaign and promoting an app with aggression, companies get the advantage of the latest technology through such services.
3. Competitive edge: A survey says that people have 26 installed apps on an average, which means that companies have to compete with 26 other apps for drawing attention. Such services help companies address this difficulty and provide them a competitive edge.
4. Benefits of social media boom: Such services use social media platform for aggressive marketing of apps. The strategy offers companies to promote their products or services on social media platform along with marketing of apps.
5. Market research and regular update: With innovative tools and techniques, such services providers do extensive research about the market trend depending on the category of an app and provide end-to-end solutions for effective marketing. Along with this, as per changing market requirements, they can update an app with the latest features.

In brief, efficient mobile application marketing strategies serve many purposes of companies and app publishers.

247Webpromotions.com is a renowned mobile app marketing services provider, which has in-house team of experienced professionals in the mobile application marketing domain.

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