Necessity of Content Marketing Solutions for Effective Online Marketing

Online marketing gains momentum as it offers cost-effective and efficient solutions for promoting products and services. In order to entice a vast audience, a web promotion company can offer 360-degree content marketing solutions to the companies. The blog discusses benefits of such solutions.

Nowadays, companies prefer online marketing methods in order to cope with increased competition and changing business requirements.

Online or web marketing methods largely depend on unique, informative, and interactive content. Content-rich article or a blog is part and parcel of every website. These days, every web promotion company offers effective content marketing solutions for effective online marketing campaign. Following facts show the current trend about content marketing:

• More than 77% of an online audience reads blogs
• About 64% of marketers have a dedicated budget for content marketing
• More than 52% of marketers want to devote their 2015 marketing budget to content
• Almost 93% of B2B marketers use content marketing

Let’s go through the points that indicate the importance of such solutions for the companies:

1. Facilitate two-way conversation: An interactive content open the doors of two-way conversation with customers. Companies can get feedback from the customers, and start a real-time conversation with them through such engaging content.

2. Educate the customers: Content is not all about promoting the products; it is about educating customers as well. An informative and engaging content serve both the purposes.

3. Establish CEO as a thoughtful leader: Content marketing solutions establish a new image of the respective company’s CEO as a thoughtful leader. Such image helps companies increase sales figures, and eventually they get sustained business growth.

4. Increase credibility and establish brand image: Such solutions increase credibility of the respective companies and enable them to establish a brand image.

5. Influence purchasing behavior: With increased credibility, companies can readily influence the purchasing behavior of their customers. Customers willingly buy products from the companies they trust on.

6. Drive referral traffic: Content-rich blogs and articles have Backlinks, and they are capable of driving referral traffic from other websites.

7. Enhance the visibility of website: With relevant keywords and engaging content, articles or blogs can draw attention of search engines like Google and Bing. In a way, they can help company websites to get higher web rankings and enhance their visibility.

8. Gives a competitive edge: Such marketing solutions mainly depend on intellectual properties; therefore, competitors cannot copy them. Therefore, companies can readily stand out from the crowd.

9. Enable companies to engage customers: Such solutions offer a personal touch to customers and engage them. They help companies to build long-term relationships with their customers.

10. Generate more leads at lower costs: According to HubSpot, small businesses that use content marketing can generate fifty-five percent more website leads at a sixty-two percent less cost, when the same acquired through paid advertisements.

That’s not all. Content marketing solutions offer many other business benefits. They are inevitable for effective online marketing campaign. Companies can gain all the benefits of such solutions by taking services from a quality web promotion company.

247Webpromotions is a web promotion company that offers the best-in-class content marketing solutions.

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6 Excellent Benefits of Internet Marketing Services for SMBs

Nowadays, in order to grab the opportunities of technological advances and stand out from the crowd, many companies opt for internet marketing services. The blog discusses the business benefits of internet or online marketing services especially for SMBs (small and mid-sized businesses).

In the edge of immense competition and ever-changing business requirements, the companies require to find out efficient and cost-effective ways of marketing their products and services. Online or internet marketing services offer a solution to companies enabling them to address a huge audience and target the specific audience with ease at affordable rates.

Online marketing services can make small and mid-sized businesses more compatible than before and enable them to stand strongly in the market.

Such services depend on people’s mentality of searching everything on the net and allow companies to reach a huge audience. Following are some of the important states that show the importance of such services:

• About 85% of consumers search for local businesses on the web
• About 91% of consumers tend to find information online
• Out of every 10 consumers, approximately six to seven consumers rely on online reviews
• If companies have active blogs, they can get 97% more leads

Today, internet marketing services become inevitable for the businesses. Particularly, small and mid-sized businesses can reap many benefits from such services. Some of the benefits are:

1. Collection and analysis of data: Such services enable companies to collect and analyze data regarding customer behavior, market trend, etc. Companies can take crucial business decisions and decide further strategies on the basis of such data.

2. Personalized experience: Such services offer consumers a personalized web experience when they visit respective eCommerce or company websites. From special offers to add-on offers, companies can attract customers by many ways through proper execution of such services.

3. Analysis of competitor’s strategy: Such services enable companies to analyze their competitors’ online marketing strategy. In order to cope with increasing competition, such analysis plays a crucial role for the companies.

4. Cost-effective way of marketing: Such services offer various cost-effective tools for online or digital marketing. Content marketing, SEO marketing, and other tools are more effective and cheaper than the same of traditional marketing.

5. Clear product information: Such services enable companies to link and communicate with their consumers through social media links. Companies can readily give clear product information on social platforms, and consumers can also give their feedback about the product.

6. 24/7 Availability: People can see online ads on 24/7 basis. Whenever they will access the Internet, they can see the ads of respective companies. People can aware of the products and gradually turn to consumers because of 24/7 online availability of company ads.

Summarizing everything, we can mention that internet marketing services offer a lot of benefits to the companies and play a vital role in making their marketing campaign successful. Companies can consult a reputed internet marketing company for leveraging all the benefits.

247Webpromotions is a well-known digital marketing company. Companies can contact for making their marketing campaign successful with industry-standard online marketing services.

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7 Points Showing the Importance of Content Marketing Services in Business

In the edge of cutthroat competition, content marketing services offer 360-degree solutions in the form of unique and informative content. With such services, a quality content marketing company can play a vital role in ensuring the success of companies’ online marketing campaign. Read on to know how such services offer benefits to the businesses.

These days, digital marketing techniques gain momentum and companies tend to opt for digital marketing campaign in order to get the optimal outcome. Content marketing is a type of digital marketing techniques, but, it is more customer-focused as compared to the other techniques, which makes it more unique and effective. Today, it regards as one of the most powerful tools for online or digital marketing.

Fresh and engaging content is a key to engaging and entice people. Such content significantly increase the retention rate on a website and further increase the conversion rate and the leads.

Objectives of Content Marketing

• Right information at the right place
• Consistency in maintaining quality of content
• Multilingual support for targeting a specific audience

Effective content marketing strategies include all these objectives for an optimal outcome of the campaign. In order to serve these objectives in a sufficient manner, enterprises can take help of a content marketing company.

Following points show the importance of content marketing services from the business viewpoint:

1. Generate more inbound traffic and leads: Quality content leads to a successful inbound marketing campaign as it can generate more inbound traffic and leads.

2. Increase engagement with a specific audience: Efficient content marketing can target a specific audience, and readily increase engagement with them through an interesting, attractive, and unique content.

3. Increase sales: Engaging content can attract both existing and prospective customers. Therefore, customers can become loyal customers after some times and spread a good word about the company. In a way, such services can gradually increase the sales and lead the businesses toward a sustainable growth.

4. Build up natural link: As such services can generate and manage SEO-friendly content; it is very easy to build up a natural link on that basis. Such white hat SEO tactics help enterprises get higher web rankings.

5. Build brand image: Enticing content can build a brand image for any product and bring awareness about the same among people. Such services enable companies to improve their credibility through social media links.

6. Cheaper than traditional techniques: Traditional techniques include publicity through billboards, television, etc. Such techniques are costlier and less effective than those of digital marketing. On the other hand, content marketing offers an affordable way to run an effective online or digital marketing.

7. Enable CEOs to get an image of an expert: Informative and innovative content in an interactive manner help CEOs or entrepreneurs gain an image of an expert and visionary leader.

In brief, such services help companies improve their brand image, brand awareness, customer-centric approach, and so forth. Altogether, companies can enjoy positive ROI by using such a marketing technique.

These benefits are just a piece of the pie. Companies can reap all the benefits of content marketing services along with enjoying optimum outcome of an online marketing campaign, as they take assistance from a standard content marketing company.

247Webpromotions is a well-known digital marketing company that offers state-of-the-art content marketing services.

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Seven Points To Show The Importance Of Content Marketing Solutions

These days, it is inevitable for the companies across the world to take help of a web promotion company for making their online marketing campaign successful through various strategies. The blog discusses the importance of content marketing solutions as one of those strategies.

Sales of any product depend on convincing power of the sales team. When it comes to online marketing, enterprises require fresh and engaging content to entice people as well as existing customers. There, content marketing plays a crucial role.

Any web promotion company offers such service these days along with services related to SEO and SMO. Even if content marketing is not the only factor to ensure success of an online marketing campaign, we can say that it is one of the most decisive and important factors. Content include all the tools of online marketing like search engines, social media, newsletters and PR. Following are the points that show the importance of content marketing solutions: 

1. Difficult to beat: They promote selling indirectly, so competitors cannot overcome them. In addition, they rely more on intellect and talent. For this reason, competitors cannot compete with them.

2. Enticing people: They help enterprises with useful and informative content, which draws attention of people worldwide. Out of all the interested people, enterprises likely to get many prospective clients.

3. Give an edge: They give an edge to the enterprises. People prefer messages with enlightening and entertaining content as compared to unsolicited sales message with improper content. A survey says that messages with rich content drive more attention than the same with improper and incorrect content. 

4. Engaging people: Such solutions engage people, and they spend more time on a particular website. People also come to a particular website in expectation of interesting and shareable content, which eventually builds the brand recognition and loyalty for the enterprises. 

5. Increase sales: With the proper driving forces and CTA (Call-To-Action), such solutions increase traffic on a site, which eventually converts into increased sales figures. One more advantage of such solutions is that people don’t buy any product forcefully, but they do so willingly under the influence of rich content. 

6. Regular update: Such solutions enable websites to update regularly with high quality relevant content. It has a direct and positive effect on search rankings. Google and other search engines continuously search for the most shared and viral content.

7. Cost-effective: Such solutions are the most cost-effective than other online and traditional marketing solutions. With fewer budgets, entrepreneurs can establish their position on the web.

That’s not all. As social media act as a double-edged sword, enterprises across the world have to take help of content marketing solutions either for establishing or improving their image on the web.

247webpromotions is a leading web promotion company that offers the best-in-class content marketing solutions.

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Hire social media expert and boost sales figures

These days, companies can promote their products effectively through social media channels. Social media consultants enable companies to run an active and efficient online marketing campaign. Companies can hire dedicated social media expert also for the same. The blog discusses their role.

Social media channels have very high penetration among people across the world. Thanks to the mobile revolution, people can connect with each other through smartphones on the move. Billions of smartphone users prefer to use Facebook, Twitter, etc. channels on the phones and that trend provides a new platform for companies for promoting their products.

Getting penetration among mobile devices and reach a vast audience are the two sides of a same coin. Along with mobile business apps, companies require support of the social platforms like Facebook, Twitter, etc. these days. There, social media expert play a vital role. Before we discuss their role in boosting sales figures of companies, let’s go through some interesting stats:

• More than 72% of all the internet users are now active on Facebook, Twitter, etc. channels
• US citizens spend 16 minutes per hour on the Facebook
• More than 71% of users access Facebook, Twitter, etc. from a smartphone
• Google+ is growing at 33% per annum.

The facts mentioned above are sufficient to indicate the importance of social media. Companies can obtain the services of an expert in order to leverage all the benefits of that platform.

Let’s talk about the role of social media consultants for promoting business:

• Create a campaign: They study the current market trend and on that basis, create an effective marketing campaign
• Review the impact: They continuously monitor the campaign and provide periodic review of the impact to the respective companies
• Advice and action: On the basis of analysis through innovative tools and techniques, they give real-time advice and take prompt action for advancing the campaign in the right direction
• Consultancy services: They offer consultancy services and end-to-end solutions
• SMO techniques: They execute appropriate SMO techniques for better promotion of the products
• Develop a profile: They develop a company profile on the basis of the nature of the business and other relevant aspects
• Brand identity: They give the new identity to any brand or a company through proper execution of marketing tactics
• Proper communication: They enable entrepreneurs to communicate effectively with prospective and existing customers and help them get satisfied and loyal customers
• Brand recognition: They take care of promoting products on every popular channel in such a way that they get brand recognition
• Competitive edge through technology: They enable companies to leverage the benefits of the latest technology for promoting their products and provide a competitive edge

That’s not all. Such consultants have numerous roles to play for making online marketing campaign successful. Companies can also leverage the benefits of such a cost-effective online marketing method by hiring a dedicated social media expert and experience boost in sales figures.

247Webpromotions.com has a pool of talented social media experts. Companies can hire social media consultant for achieving optimal results of their marketing campaign.

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Five Reasons You Should Consider Taking Mobile App Marketing Services

Nowadays, it is difficult for app developers and publishers reaching billions of smartphone users as the number of apps surges in the app stores. Mobile app marketing is one of the very crucial marketing strategies for companies and app publishers. The blog discusses an importance of mobile app marketing services.

The Internet witnesses a paradigm shift in terms of access from PCs to smartphones. Following are the interesting facts regarding smartphone penetration in the world:

• In the US alone, there are 271 million mobile subscribers
• Cell phones are 5 times more in numbers than PCs in the world
• 91% of adults keep their smartphones within their reach on 24/7 basis
• Out of more than 6.5 billion people, 4 billion use smartphones

As companies want to reach a huge audience of smartphone and tablet users, they opt for either mobile sites or apps. But then, mobile apps have a proven track record in engaging and enticing people worldwide, and, hence, it is more beneficial for companies to come forward with an app.

Mobile apps can serve two primary business objectives:

• They can gain brand recognition and loyalty and provide a solid platform for promoting products or services
• They can generate revenue through in-app purchase, ads of sponsors, etc.

In short, they can serve important purposes of companies and app publishers. But then, in the flood of both commercial and business apps, it is difficult to make apps popular.  As app stores witness surge in the number of apps, companies require proper marketing of mobile apps. There, an app store optimization (ASO) and app store keyword management concepts have vital roles to play.

Following are the reasons why companies require mobile app marketing services:

1. Retention of customers: At times, people delete an app after using it once or twice even if it has innovative and interactive features. As per a survey, 90% of the people are gone within six months after downloading an app. Such services help companies retain both prospective and existing customers through marketing strategies.
2. Advantage of technological advancement: In terms of analysis of an app marketing campaign and promoting an app with aggression, companies get the advantage of the latest technology through such services.
3. Competitive edge: A survey says that people have 26 installed apps on an average, which means that companies have to compete with 26 other apps for drawing attention. Such services help companies address this difficulty and provide them a competitive edge.
4. Benefits of social media boom: Such services use social media platform for aggressive marketing of apps. The strategy offers companies to promote their products or services on social media platform along with marketing of apps.
5. Market research and regular update: With innovative tools and techniques, such services providers do extensive research about the market trend depending on the category of an app and provide end-to-end solutions for effective marketing. Along with this, as per changing market requirements, they can update an app with the latest features.

In brief, efficient mobile application marketing strategies serve many purposes of companies and app publishers.

247Webpromotions.com is a renowned mobile app marketing services provider, which has in-house team of experienced professionals in the mobile application marketing domain.

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Mobile Marketing Solutions - Inevitability For Promoting Business

Gone are the days wherein traditional marketing strategies improve sales figures. Nowadays, people are on the move for various reasons and mobile marketing solutions are inevitable for the enterprises. Let’s talk about the role of such solutions in promoting business.

Competition is ever-increasing and so do the challenges when it comes to business. The Internet is responsible for changing the trend of marketing and its paradigm shifts from traditional to online. As mobile technology further advances, again marketing pattern has shifted.

Globally, 9 out of 10 searches on smart devices lead to action and more than half of them lead to sales (Source: SearchEngineLand), therefore  it’s quite obvious that businesspersons are keen to have mobile marketing solutions for promoting their business. Here, they need to remain cautious as many companies provide such facility these days. It is necessary to find out the mobile marketing company that provides all the world-class mobile marketing services under one roof.

Let’s see the aspects in which such companies work on:

• Promotional SMS and MMS
• Websites and apps for smartphones
• QR codes and other innovative features for smartphones and tablets
• Coupons for promoting products or services
• Push notifications and emails
• Use of social media for promoting business

In short, such companies provide a 360-degree marketing solution for dealing effectively with changing business requirements and challenging environment. Either to communicate with the customers directly or to provide important data to employees, business apps are highly convenient for companies and become inevitable components of enterprise mobility concept.

Business benefits to companies

Companies can address a targeted audience; enjoy deep penetration or both through quality mobile marketing solutions.

As people become addicted to social media, companies can leverage its benefits through such solutions.

Furthermore, marketing on smart devices is comparatively more cost-effective than traditional marketing.

Another reason for its popularity is that we can make any app or website more attractive by including interactive and innovative features. Companies can add or modify such features anytime as per their requirements. 

As per the survey, mobile app users are more loyal than web users. Therefore, companies can get a loyal customer base through an inventive app.

That’s not all. Companies can get internal benefits as well. A company app can provide the real-time data to employees. It serves employees by many ways and generates the feeling of satisfaction among them. Just like other customers, a company can satisfy its employees through a quality app.

In conclusion, we can say that for the complete and effective promotion of any business, mobile marketing solutions play a crucial role. Companies can hire a mobile marketing company with in-house experienced professionals.

247Webpromotions.com is very famous mobile marketing company that provides you the world-class mobile marketing solutions.

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